Intellectual capital Millennials

Intellectual capital Millennials

Formative Agenda

GlobeEdit ( 2019-06-17 )

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The use of the mobile in millennials, for the purposes of this work, refers to an expression system based on emojis or emoticons, in a sense different from other generations, millennials use the mobile considering the skills and knowledge of their contacts and possible or future contacts. Mobile commerce is an indicator of the economic gap and the consequent digital divide between economically developed countries and countries with emerging economies. In this sense, the foundations of a theory are exposed to explain the Intellectual Capital consequences of mobile commerce from the economic, technological, marketing and psychological determinants that lead a person to acquire products through mobile protocols..

Book Details:

ISBN-13:

978-613-9-41643-1

ISBN-10:

6139416434

EAN:

9786139416431

Book language:

English

By (author) :

Cruz García Lirios
Eleazar Villegas González
Rosa María Rincón Ornelas

Number of pages:

76

Published on:

2019-06-17

Category:

Management