User attitudes towards Facebook

Privacy and security breaches have gained more attention and people’s trust in different platforms has been affected negatively. In light of the rise of data and security breaches, trust has become important to both experts and users. We are generating more data than ever before but how this data is being used or handled is unclear. The goal of this research is to understand Estonian Facebook users’ usage behavior and perception of trust in Facebook. Knowing how users perceive trust and its effect on their usage behavior, designers can create platforms that are trustworthy and thereby, user friendly.