Effective innovation and marketing solutions

Effective innovation and marketing solutions

Theoretical and practical aspects of innovation marketing

GlobeEdit ( 24.05.2016 )

€ 64,90

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The main objective of this book is to bring together the fields of marketing innovation and to keep a strong emphasis on innovation as a key to market success. Different chapters of this book, using multi-functional research from marketing, management, macroeconomics, and strategy literature, will give you some insight into the most important current innovation marketing related issues. The chapters provide readers with a full presentation of appropriate innovation marketing theory and detailed coverage of practical concerns. Title is an ideal text for business school programs and also provides guidance for executives and managers seeking a better understanding of the value of marketing innovation.

Book Details:

ISBN-13:

978-3-639-73460-7

ISBN-10:

3639734602

EAN:

9783639734607

Book language:

English

Edited by:

István Piskóti
László Molnár

Number of pages:

208

Published on:

24.05.2016

Category:

Advertisement, marketing