Dispozičné riešenie a merchandising produktu

Do you know what is merchandising? How shops designing the best layouts for encourage customer purchases, customer satisfaction and how to build the best position on the retail market ? Would you like to know how the retail companies promote goods and what is their layout ? Merchandising strategies ? What is the situation on the Slovak retail market ? How to compare selected product from different retail chains ? What is the actual trend in merchandising and possible suggestions or recommendations for more effective solution . These things and many more you can find in this masterpiece.